Saturday, August 31, 2019

Get More with Organic Food Essay

With the growing population across the globe, technology has been trying to intervene to produce more food for everyone. The concurrent food crisis assaults man’s staple food source. Different departments have been called to help alleviate the problem. Scientists have been pushed to find a means to help the agriculture of these crops. They use chemicals, hormones and other genetic re-engineering to produce more. Unfortunately, this process also dilutes what one can get in consuming food. The nutritional value is then degraded to none. In this regard, this essay stand firm in the notion that organic food will deliver more benefits than non-organic food. There are definite reasons behind this claim. To affirm the claim, the benefits of both categories will be laid out. By utilizing this process, one will be able to have an educated stance regarding the debate. The simple question relies on whether countries will choose the science of quality or quantity. Organic Food Organic food is defined by the process by which it is produced. This process makes use of the natural means of growing produce. Natural fertilizers and traditional means of cultivating them are practiced. They do not make use of modern technology to reap these produce. This kind of food does not undergo any sort of preservation process to prolong its shelf life. This, of course, calls for a lot of advantages. These are (1) the nutritional values of the food are kept intact, (2) being chemical free renders consumers emancipated from substances that may inevitably incur illness to a person, and (3) it leaves soil free from residue brought by chemicals for the next crops to be planted. Since organic products are grown with the most natural means possible, most of the nutrients products naturally have are well maintained. When products undergo a process, to prolong its shelf life and enhance its flavor, before being sold to the market, it loses its nutrients at a certain point. The primary purpose of eating is to attain nutrients to sustain life. But with the numerous process one could only imagine that a lot of nutrients are taken away and drained to waste. The processes denied food of his primary purpose. The second benefit of organic food is that there are no chemicals used in it that may have potential harm on the people. Since it was grown in the most natural manner, it did not have to use chemicals to cultivate. These chemicals, even when the produce or livestock has been processed, it remains in its composition. When people eat these kinds of food, they in turn absorb these chemicals. But with organic food, the people are spared of this endeavor. They are also given the opportunity to live longer. The third benefit, and most probably one of the most important, of organic food is rather for the long term consequences. When chemicals are used to push produce to grow faster and bigger, these are also absorbed by the soil. When other crops are planted in the same area, these will also absorb the chemicals. The soil will continue to be contaminated unless unused for a long period of time. On the other hand, organic produce does not make use any kind of chemicals. The soil will be contaminant free. It likewise promotes biological diversity, as mentioned by an article from the website Medical Wellness Association. Some of the chemicals they expose to the environment harms more than the pests they want to remove. Non-Organic On the other hand, non-organic food also has its own benefits. This category of food refers to products, both crop and livestock, which have been enhanced by scientific advances. Its size, taste and quantity has been changed so that it is bigger, tastier, and more. Since these are enhanced products, it has been assumed that these are also better. It is not about finding means of making a profit. It is about trying to find answers as man surpasses what is. It is not creation, but intervention. It was designed to primarily make more for the hungry. With the help of technology, non-organic food is also able to reap the following benefits: (1) longer shelf life and better flavor, (2) it is relatively cheaper due to how it was produced, and (3) it could be the answer to world hunger. In certain parts of the world, the climate and technology prohibits some people from being able to store food for a long period of time. But with the help of advanced technology, they are given more than an opportunity. They were given an answer. In relation to the enhanced flavor, perhaps that is just an added benefit to the storage. With this advancement, individuals are able to have a hefty meal with just opening a can or heating a pack in a microwave. It has become a matter of convenience. Since non-organic food is also produced in great numbers, it becomes relatively cheaper than organic food. The process is easier and significantly takes a shorter time in manufacturing. With cheaper food, more people are able to purchase them. Especially in third world countries, availing food should be able to fit into their daily budget. In some countries, where a lot of people are at the brink of extreme poverty, it is important that they are provided with food with reasonable prices. In this light, with the above mentioned benefits of non-organic food, perhaps it has become the answer to world hunger. The world is getting over populated, and there is less food for everyone. There is food crisis simultaneously in different nations. On top of that, famine and drought in certain countries even forbade their people to even try to plant crops or raise livestocks. Some are dying because of hunger or illnesses brought by it. But because there are crops and livestock that are easily produced in great numbers, it could be that they will be able to finally give a spark to the hope of many hungry people. Organic products sometimes take too long to grow or produce that the rate of how population increases is not matched by the rate these crops and livestocks grow. The Better Option After laying out what each food category can offer, one should be able to find which is better. Organic food is a natural product free from chemicals. It also allows the environment to produce without the influences from synthetic substances that could be potentially harmful in the long run. On the other hand, non-organic food has longer shelf life and better taste. It is also relatively cheaper from the former category. More importantly, it silently declares to answer world hunger. Unfortunately, even if non-organic food presents a lot of promises to the people and the economy, organic food is still the better option. Feeding the people with non-organic food does not assure the extension of their lives than when they go hungry. Perhaps when they are fed, they will be able to survive. But they should not depend on it. When the chemicals get accumulated in their systems, it could result to terminal illnesses, like cancer. Yes, the growing population is being fed satisfactory amounts. However, what purpose does it serve when more harm is done? It harms not only the people, but also the environment. Even when the people get to eat, if the earth gets damaged due to these chemicals and residues, what will be left to the people? They are not hungry, but the inevitability of their choice will cope, and then devastation.

Friday, August 30, 2019

Art Conclusive Essay

â€Å"All the best stories are but one story in reality – the story of escape. It is the only thing which interests us all and at all times, how to escape. † – AC Benson The concept of escape is central to the development of the theme in my work, We escape the mundane reality and boring routine of our daily lives through our dreams and ambitions. We dream to be different. We dream to be truly alive, in such a way that we can look back at our lives on day and think that we have truly reached our full potential and made the most out of each opportunity.However, often it is people’s and sometimes even our own perceptions of ourselves that keep us in â€Å"the box† and that â€Å"clip our wings† and thus prevent us from reaching our goals. We often live up to the stereotypes placed upon us because of our race, gender, financial standing, culture, nationality etc. To achieve our full potential, we must try to fly above these false perceptions and escape from that which prevents us from chasing our dreams – the banality of reality.ESCAPING THE BANALITY OF REALITY THROUGH NON-TRADITIONAL ART MEDIUMS Brian Dettmer, an American artist1, is an expert at transforming what is perceived and giving it new, true meaning. He is best known for his detailed and innovative sculptures with books and in recent years has established himself as one of the leading contemporary artists working with books today. His work deals with the concept of how information, material and history of our age is being lost, eroded and slipping away from us because it is no longer ‘real’ – it is virtual, digital information.He said, â€Å" In the tangible world we are left with a frozen material but in the intangible world we may be left with nothing. †2 Books, according to society have lost their relevance in their physical form and yet it’s richness and depth is universally respected but the book’s intended func tion has decreased. Dettmer thus alters the physical form and physical function as well as shifting the preconceived functions to allow new and unexpected roles to emerge. Much like my theme, he is taking away the frame that contains the ideas of the book and changing it to allow it’s true form to be revealed.He meticulously excavates or concisely alters the book so as to dissect communicative objects or systems and allows for its content to be recontextualised and new meanings and interpretations to emerge. The book, in essence thus breaks free and escapes from it’s bindings – its reality. From Dettmer, I investigated the idea of using paper as a medium. However, like Dettmer I wanted to portray the concept of â€Å"escape† through my medium. Naturally, â€Å"escape† makes me think of birds flying from a cage – but how to represent the birds and how represent the cage according to my theme?According to my theme it is perceptions that are tr apping us and our dreams and ambitions that are freeing us, and perceptions are all in the mind. I thus decided to make a white head from Plaster of Paris with my own face on, to make my work more personal. The white represents the dry, yeastless factuality that is reality and from the cranium I attached a wire spiral. In the dream world, nothing is realistic and as it seems – much like the way Dettmer represents the content of his books, and thus the birds shouldn’t be realistic. Wanting to make the unrealistic birds from paper, I opted to make origami cranes from bright optimistic colours.The colours represented the hope, joy and how vivid are dreams are, but mostly how full of life. To add further to the idea that the birds are escaping with our memories, i decided to use photographs from my Lomography film photographs to make the cranes at the the top of the spiral and have them unfolding out into one photograph with a drawing of a bird flying into the distance. th e work contributes to the theme of reality being â€Å"ripped apart† and the dreams coming together to reach new heights for the individual – perceptions being shed along the way.THE SYMBOLIC BALANCE BETWEEN THE LIVING AND THE â€Å"PRE-FABRICATED† EXPRESSED THROUGH METAPHORICAL VECTORS Sandrine Pelletier3, an artist I was drawn to because she borrows her creative and production processes from folk arts, from arts and crafts, ranging from their most worthy to their most trivial forms, as well as from DIY in order to conceive a body of free-standing works, all of which are underpinned by the notion of subversion and experimentation with the limits of materials. I loved how she made simple arts and crafts into exquisite works of art.I had always wanted to thread a form of tapestry – in the traditional way my grandmother did it, but wanted to incorporate my themes of perceptions, dreams and reality. I thus decided on the image of a ballerina – always perceived to be graceful, gentle, quiet women who were not outspoken or loud, but just polite. I could resonate with this concept on a personal level as when I was little people called me â€Å"Nina pretty ballerina† (from the ABBA song) and I despised it and to break away from the name I did karate. The ballerina is a wonderful symbol of being stereotyped and placed â€Å"in the box†.Pelletier did a piece titled â€Å"Flash Dance†4, I was greatly inspired by that represented two ballerina pumps worn on the tips with a trail of blood on material protruding from the back. This specific artwork made me think of the realities and difficulties of being a ballet dancer and all the physical and emotional strain they must take. This coincided with my theme in the way that it is not always easy to break away from the perceptions placed upon you and sometimes it takes blood, sweat and tears to achieve your goals and to make your dreams come true.As I wanted to create a l ink between what was â€Å"real† and â€Å"living† and the materialistic nature that is the perceptions of people (my threaded material ballerina tapestry), I decided to place the ballerina within an old bird cage. Inspired by Pelletier’s work, â€Å"The Goodbye Horses†5, I decided to hang threads from the bottom of my work. From the cage, I suspended many old keys at the bottom of the cage to represent the concept of escape. I also sketched realistic birds on material which I hung inside and around the cage to represent the freedom of one’s true inner self.My piece is more an introspective one that calls upon the viewer to reflect on him/herself and about who they really are as opposed to the person people see on the outside – the person they are perceived to be. In this way my work is like Pelletier’s in that her works free itself of all its tautology and escapes all systematic interpretation. It deconstructs conscious contexts and endows Pelletier to redefine her own work and to the answer the question of the function of art through logical means and to question the function if perceptions and stereotypes.It also implements an intuitive and automatic writing, in an attempt to capsulate her own perception of the world and it’s relation to the real world, to memory, to emotion, to identity, to the invisible.? PROCESS AND HOW IT STITCHES IDEAS TOGETHER Briann Dettmer starts with an existing book and seal its edges, creating an enclosed vessel full of unearthed potential. He cuts into the surface of the book and dissect through it from the front. He works with knives, tweezers and surgical tools to carve one page at a time, exposing each layer while cutting around ideas and images of interest. Nothing inside the books is relocated or implanted, only removed. Images and ideas are revealed to expose alternate histories and memories. His work is a collaboration with the existing material and its past creators and the completed pieces expose new relationships of the book’s internal elements exactly where they have been since their original conception.In this way, his process is much like mine regarding the folding of the origami cranes – I started by folding from existing paper the origami cranes. Origami is the Japanese art of paper folding and is a form of sculpting paper without the use of cutting or gluing7 – like Dettmer, I added nothing but only worked with the unearthed potential. The folds must be extremely precise. I then made the Plaster of Paris head using my own face as a mould. The piece was extremely time consuming, but all the planning was complete, so I had a rough guideline to work from.With my thematic piece, I had to develop my concepts a lot more as initially I wanted to suspend my threaded ballerina within a canvas. I however, developed my theme of escape more and thus came up with the old bird cage idea within which I suspended the ballerina alo ng with the material birds as well as hanging the antique keys. This piece was even more time consuming as I didn’t realise how much work had to be put into my tapestry. Both my work required skills I had to learn – the threading of the tapestry and the folding of the origami cranes.It took a lot of patience and practice to correct the techniques and make sure each individual aspect was as near perfect as could be. In the end I have created two art pieces that encouraged more personal growth than anything else, I hope however that the viewer will be able to my themes and be able to resonate with the message of my works. More than that, I hope the viewer will walk away feeling inspired to chase their dreams regardless of perceptions placed upon them and to break away from the weight of reality.I hope they will take flight in heart and soul and feel lighter and happier after seeing my works and to take reach for and take hold of their dreams. â€Å"Anyone can escape int o sleep, we are all geniuses when we dream, the butcher's the poet's equal there. † – Emile M Cioran Bibliography http://www. maskara. ch/index. php? /projects/flash-dance/ http://www. maskara. ch/index. php? /projects/goodbye-horses/ http://briandettmer. com/ http://en. wikipedia. org/wiki/Origami

Thursday, August 29, 2019

Catfish and Mandala

The American novelist Thomas Wolfe once wrote, â€Å"You can't go home again†. Andrew Pham proved that wrong. â€Å"Andrew X. Pham, who came to the United States when he was ten years old as a ‘boat person,' returned to Vietnam 20 years later on an extended bike trip in order to understand better his cultural identity† (Pearl 208). Despite the fact that Pham, like so many others of his generation, were forced to flee Vietnam, somehow they never lost the sense of identity with the homeland they only remembered as children. Pham, as an insightful writer, decided it was time for him to find out if there still exists a bridge between him as a Viet-American and his homeland. Pham travels to Vietnam to search for his roots in hopes to construct his identity. For Pham in the search of his identity he flies to Vietnam to ride his bike, and also to find his roots. As he first gets off the airplane he is already is immediately receiving dirty aware of others who looks at him disdainfully because he is a â€Å"viet-kieu† which means foreign Vietnamese. Then as he is at the baggage claim while retrieving his luggage, to his amazement he sees the workers tear up his bike that had been stuck in the claim belt. That hit a soft spot in him because that bike had been through so much with Pham. From then on his impressions of Vietnamese people were bad, He developed a negative impression of Vietnamese people and he automatically thought of them as a lower class persons than Americans human than he was. Pham in order to go back to his roots needs to humble himself as a true Vietnamese. Then he will understand his identity and appreciate his culture.

Wednesday, August 28, 2019

Framework for Assessing the UK Toy and Game Industry Term Paper

Framework for Assessing the UK Toy and Game Industry - Term Paper Example The paper will describe the uses of a framework for penetrating in the retail toy segment of the United Kingdom. The company chosen for the paper is Mattel which is one of the biggest toy-producing companies internationally. The objective of the paper is to illustrate the opportunities served by the foreign market and measure the market efficiency for Mattel to launch its own retail outlet in the UK. Framework for Assessing the UK Toy and Game Industry In order to develop a framework, one needs to understand the vital aspects of business which are competitors, purchasers, suppliers, substitute products and market risks. Assessing these aspects can be beneficial to assist in developing an understanding of the competitive situation and the strengths of the competitive position in which Mattel desires to shift itself. With clear understanding of where its strengths are preserved, Mattel can take the advantages of its competencies to recover its condition of weakness and evade from taking risky strategies. Developing a framework is helpful for recognizing whether the products of Mattel have the ability to strengthen its foothold in the UK market. However, the framework must be quite instructive to identify the impression of competitors’ power, purchasers, suppliers and substitute products in the foreign market environment along with the market size, costs of entry, channel of distribution, and awareness of customers (Arnold, D., â€Å"Mirage of Global Markets: How Globalizing Companies Can Succeed as Markets Localize†). Competition among Organization The areas which will be covered under this topic are industry growth, concentration of competitors and level of differentiation in toy products. Industry Growth The toy market of the UK has numerous product groups with various opportunities and threats for foreign companies. The toy market segment comprises introduction of new technology into traditional toy-making process as a major drift (Euromonitor International, â€Å"United Kingdom - Entering the Toys Market†). The recent day phenomenon of business conditions can be observed to be partly ruled by strong competition from foreign toy producers which seek to gain bigger share in the local market. The demand of new toys at the production level has impacted by the fragile progress of disposable income of people in the UK. The low disposable income has decreased the spending power of customers and increased the

Tuesday, August 27, 2019

Dissertation- Introduction and theoretical background Essay

Dissertation- Introduction and theoretical background - Essay Example a 228-home tower block, an exemplary innovation which satisfies the Energy Efficient Building requirements; also exhibiting values of sustainability like ensuring the well being of its inhabitants, signifying usability and appropriation of space (BNPParibas, 2012). High-rise tower blocks were made possible as living systems with the advent of the elevator (Princeton, 2012). A Tower Block or a High-Rise is a tall multi-story building or structure used for residential or official purposes, occasionally also referred to as an MDU, Multi Dwelling Unit (Princeton, 2012). They offer not only accommodation but also consist of offices, shops and other community based needs. Tower blocks are becoming a distinguished accommodation solution in the highly populated cities around the world, as they provide technical and economical advantages in urban settings with high density population (Price & Myers, 2012). High-rise towers provide dwelling for more people than solitary homes, while occupying less space and can specially be resourceful in communities with single unit families/couples. High rise tower blocks have been a part of urban high population solution for a long time. Its traces are found through history; in major cities like ancient Rome along with other large cities of the empire; to the Roman Egypt which consisted of up to seven stories buildings; to the Arabian Egypt which had buildings to house hundreds of people in number (Princeton, 2012). The concept of the tower block has been evolving with the ages as people evolve as a society. Where there are those who advocate the residential high rise tower blocks as a solution to the dense cities of the modern times; others tend to view it as an unsuitable solution for the modern city with no pedestrian presence, density, and movement, thus bearing no resemblance with the concept of a traditional city (Pagliardini, Porta & Salingaros, 2008). Traditional cities are known for their hustle and bustle, and the

Describe the reasons advanced to justify discrimination against Essay

Describe the reasons advanced to justify discrimination against Catholics and free African Americans in the United States until the Civil War. How did Nativists - Essay Example The discrimination against Irish Catholics lessened during and after the Civil War, but the discrimination against free African Americans during and after the Civil War increased. Before, during, and after the American Revolution up until the American Civil War Irish Catholics were discriminated against. The first reason for the discrimination was attitudes carried from Europe. Since the Reformation spread in England, resulting in Henry VII breaking off with the Pope, Protestants clashed with Catholics. Protestants were the majority of settlers and founders in the United States. The government, schools, and social aspect of the United States was built upon Protestant values. This attitude led to the discrimination against Irish Catholics. The second attitude concerned the Irish and English long standing dispute over the English rule in Ireland. These attitudes from the old world carried over into the new world. Religious differences also were used to justify discrimination against Irish Catholics. Protestants were frightened that the Pope would try and conquer or exert control over the newly formed United States if the Irish Catholics settled in the new land. For the Protestants practicing Catholicism meant disloyalty to the United States, due to a Catholic’s allegiance towards the Pope. The United States had just held a successful revolution against a king; they did not want to be subjects of another one. Even though this logic seemed far fetched, many Protestants feared Catholic domination. Finally, other ethnic groups wanting to fit in with the Protestants discriminated against the Irish Catholics in order to be more American. For example, German Protestants would discriminate against Irish Catholics to fit in better with the new Protestant society. It did not matter what ethnic group an individual was from in the United States, but whether or not the group

Monday, August 26, 2019

Prostitution Essay Example | Topics and Well Written Essays - 750 words - 2

Prostitution - Essay Example The first main point for evaluation is the point of human rights. Perkins (1991) wrote about human rights in support of prostitution: â€Å"The decriminalisation of the prostitution legislation, therefore, would immediately free prostitutes from the shackles of unjust laws, but it would also be a positive step in removing a punitive threat to all women, especially those who aspire to freedom of sexual choice.† This is a main point because I strongly disagree with prostitution, and yet, Perkins presented an interesting concept that prostitution is a freedom of sexual choice. It is a good example of freedom of autonomy over one’s body that is hard to oppose. I definitely do not see prostitution as a sort of freedom, but prostitutes can claim their bodies as their own, therefore underscoring their human right to their job of choice. Post (2013) opposed Perkins when she said: â€Å"The practice of prostitution brands all women as something that can be bought and sold; and therefore, just like slaves, less than full humans who deserve the complete panoply of human rights.† I agree with her that prostitution is dehumanising, so it means it is not aligned with human rights. To be a prostitute is to be a slave to gender-based sexual desires that is not what humanity should be. I truly think that to have human rights and freedoms, prostitutes should have access to other alternative jobs. Leidholdt (1993) also disagreed with Perkins that prostitution is a human right or freedom: â€Å"[Prostitution] is about the absence of meaningful choices; about having alternative routes to survival cut off or being in a situation where you don’t have options to begin with† (p.136). I chose this as a main point because I agree that prostitution is against human rights because many prostitutes are known to say that they would leave prostitution

Sunday, August 25, 2019

Writting paper Essay Example | Topics and Well Written Essays - 750 words

Writting paper - Essay Example Struggling financially is a burden for them both, yet the husband is placing his career in danger by taking time off due to hangovers. The wife is willing to go out to work so that extra money is brought into the house but the husband believes that his wife should stay at home and raise the children; conventionally this is ideal, however the husband can not afford to be as proud or stubborn as he is being so far. The husband is placing extra pressure on his wife by drinking. Not only is this using the finances they are struggling to earn, but he is not providing the physical and mental support she needs. The husband has a family history of drinking, this is an added concern as alcoholism can be a genetic issue. The husband is repentant when sober and knows he is wrong, yet when his wife attempts to confront him regarding this, he leaves the house to go and drink. With regards to the rest of the family, there are older children present who are equally concerned with their father’s behaviour, they have asked questions regarding his drinking and are worried that as their grandfather died of a drinking related illness, their father is at risk. Social issues are apparent as the older children are concerned with regards to bringing friends home. The husband is clearly fraught with worry as to how the family are going to cope financially. Medical bills are bleeding them dry and he is finding it hard to keep his head above water. Clearly a very proud man, he feels that he has to cope with this on his own. Having considered all these facts, it is unmistakably clear that this family needs support and assistance. It is proposed that for a temporary period, or until the family are able to cope again, some intervention is necessary. Firstly, the husband’s drinking needs to be assessed and dealt with; once this has been managed, the husband will feel in a better frame of mind to cope and will discontinue this negative pattern of

Saturday, August 24, 2019

The Blacks and the British-Americans in the United States of America Essay

The Blacks and the British-Americans in the United States of America - Essay Example The black race of the United States of America also known as the African-Americans are all the descendants of the African people who were taken to America as slaves in the year 1619. These slaves had their own quarters and they were branded slaves for life. When the slaves were freed many of them settled in the southern area of Georgia while other slaves moved north into New York. Majority of the slaves lived in poverty. Racial discrimination was ripe and this meant that the blacks were not welcome in the white territories. The blacks were denied many privileges like accessing health care or even schools for their children. To solve this problem, the Africans reacted being independent through the formation of their own schools, hospitals and starting their own businesses (Edmonds 122). The British Americans the people who migrated willingly into the United States of American and they initially settled on the island of Jamestown. The British were interested in acquiring land and other resources in the United States of America. These people enjoyed various privileges like good hospitals, schools for their children and good houses. When the Americans gained their independence, many Britons were assimilated quickly into the American culture as compared to the African slaves who were not considered as American Citizens whatsoever (Elaine 210). The positive integration of the blacks in to the American Society is that they were able to interact with the American people and be able to integrate the important culture of the Americans and they were able to integrate the new technologies from the American people in their areas of work, hospitals and even schools (Edmonds 123). The Americans benefitted from the cheap and readily available source of labor from the African people. The British people were able to establish strong ties with the American people through their diplomatic skills. Business, therefore, flourished among the two races. There are many areas in the United States of America that are named after various places in Britain, for example, New Hampshire named after Hampshire (Gunnarsdottir and Nora 153).

Friday, August 23, 2019

Nursing Asssessment-Focus scenario Case Study Example | Topics and Well Written Essays - 750 words

Nursing Asssessment-Focus scenario - Case Study Example His diet includes organic food from animals, fruits and vegetables present in his farm. He is also a frequent alcoholic beverage drinker, with two to three bottles of beer every evening. No history of cigarette smoking had been mentioned. Mr. "S" has a family history of heart attack, breast cancer and hypertension. Occasionally he complains of shortness of breath which is relieved by rest. He thinks that he is in good health considering the time he spends outdoors. A thorough health history must be established in order to provide a comprehensive nursing assessment. This may be done through interview or reviewing past medical records. Components of a nursing health history include biographic data, such as age, gender, occupation and usual source of medical care, chief complaint or the reason for visit, history of present illness, past history and family history. Lifestyle, social data like economic status, ethnic affiliation and neighborhood conditions, and psychological data are also considered. When assessing the history of the present condition, the onset of the symptoms, characteristic of the complaint, activity in which the patient was involved when the problem occurred and any aggravating or alleviating factors are noted. Proper physical examination using effective tools are vital to come up with a diagnosis and to establish nursing care. A common method to identify problems is the review of systems. In this process, each body system is assessed for specific signs and symptoms that may be attributed to a deviation in the normal functioning of that organ system. In the case of Mr. "S", vital signs would have to be taken to acquire baseline data. Blood pressure is obtained using a sphygmomanometer and a stethoscope, heart rate and respiratory rate through a stethoscope, and temperature reading through the use of a thermometer. Baseline height and weight should also be measured using a tape measure and a weighing scale. Mr. "S" complained of shortness of breath relieved by rest and has a history of cardiovascular disease; therefore, data regarding cardiovascular and respiratory system must be reviewed. Aside from the heart rate, rhythm and heart sounds are also assessed, again through auscultation using a stethoscope. These are some of the parameters used in evaluating cardiovascular function. Assess for presence of edema, which is evident in Mr. "S". Perfusion can also be obtained by noting if he is warm, dry, or diaphoretic. Respiratory system review consists of observing the breathing pattern and breath sounds, presence of secretions and cough. Shortness of breath may suggest, but is not limited to, a pulmonary problem. Since Mr. "S" is having edema, pain will also have to be assessed. If pain is present, he could use a pain rating scale to be able to determine its severity. Genitourinary system must also be evaluated. His intake and output must be monitored. Ask when he last voided. Assess also for signs and symptoms of anuria, hematuria, dysuria or incontinence. This could reflect whether his edema and weight gain are brought about by a genitourinary problem. Skin assessment is done by noting presence of warts, moles, unusual discoloration, jaundice, scars and skin color. Jau ndice may reflect hepatic dysfunction, in which edema may also be attributed. His lifestyle, involving drinking two to three beers every night, makes him at high risk for renal and hepatic diseases.

Thursday, August 22, 2019

Sole Proprietorship Essay Example for Free

Sole Proprietorship Essay Firstly Mr. Rajkumar must understand that a limited company is a type of company which when set-up allows an entrepreneur to keep their own assets and finances separate from the business itself. This means that people who have invested in the business (the shareholders) are only responsible for any company debts up-to the amount that they have invested and no more. It is therefore a good way for a business to get investment without risk to a personal wealth. Since, Mr Raj wishes to shift from a sole proprietorship firm to a private one, an agreement has to be executed between the sole proprietor and the private limited company (once it is incorporated) for the sale of the business. In this process, for his guidance, I would list down below mentioned points regarding the pros and cons of shifting to a private limited firm:- * For a start, there is unlimited liability of business debts in a Sole Proprietorship, and which extends to even the private assets of the individual. In contrast, in a private limited company, the liability is limited to the extent of shares held but not paid. * In terms of the staff, just one person that’s the entrepreneur is sufficient to qualify for a valid Sole Proprietorship, while a minimum of two and maximum of 50 people are required for registration as a private listed company. * There is no separate legal entity for the venture, with the sole entrepreneur listed under Sole Proprietorship. In contrast, a private listed company has a corporate identity distinct from its individual members. * A Sole Proprietorship requires no registration before its starts operating. In contrast, a Private Company must be incorporated before the Registrar of companies so that it could be covered under legislation like service tax, professional tax, Provident Fund, ESI etc as applicable. * There is no charter document for the single-entrepreneur venture while a listed company needs to have a Memorandum and Articles of Association. * Property under sole proprietorship belongs to the individual. In case of a privately listed entity, the company owns the physical assets. * Since the individual and the sole proprietorship share the same identity, the individual can sue or be sued by concerned parties. In contrast, a company can sue or be sued only in its own name since it is a legally registered entity, independent of its members. * When it comes to taxation, a sole proprietorship is taxed as an individual would be on his/her earnings under different slabs. In contrast, a privately incorporated entity will be taxed as a company. Guidance to formation: In order to set-up a Limited Company, there are a few criteria that first have to be satisfied. These are laid out by The Companies Act 2006. * Firstly, Mr Rajkumar must have director identification numbers (DIN) and digital signature certificates in place * Secondly the Company must be registered with Companies House. It is there to help entrepreneurs who are planning to set-up a limited company, it guides you through what is required by the government and offers a number of services to help new start-ups register their business and succeed in the marketplace with few suggested names * Once the name is approved, the next step is drafting the memorandum and articles of association (MoA and AoA). * After the MoA and AoA are prepared they must be printed and sent to the concerned registrar for vetting and to mark out objections, if any. * The last step is to pay the registration fee, which varies on the basis of the company’s authorized capital, after which the company gets registered as a private limited company under the Companies Act, 1956 and gets its certificate of incorporation. There are some more things that are required by a private limited company, like getting a permanent account number and a company seal, after it is registered. However, unlike a public limited company, a private company can begin its operation right after getting a certificate of incorporation and complete the rest of the formalities simultaneously.

Wednesday, August 21, 2019

Role of Emotional Intelligence Essay Example for Free

Role of Emotional Intelligence Essay Summary: This article discusses the correlation of a leaders Emotional Intelligence (â€Å"the ability to understand and manage moods and emotions in the self and others†) (George) and how it plays a role in how effective that manager is. The author first relates how emotions, moods and feelings play a part in how humans deal with each other on a day to day basis. Ms. George points out that positive moods and emotions can have a positive effect on how we deal with life, and on the flip side how negative moods and emotions can have the opposite effect in our social and work lives. She states that â€Å"Feelings are intimately connected to the human experience. Feelings are intricately bound up in the ways that people think, behave, and make decisions.† Many people with the inability to show emotion find life difficult as even the smallest decisions are hard to make with no gage of how others may react or â€Å"feel† about your choices. The article is not so much about how leaders behave but more so how effective that behavior is in understanding their own and others emotions and moods. The author states there are four different attributes of one’s emotional intelligence; the appraisal and expression of emotion; the use of emotion to enhance cognitive processes an decision making; knowledge about emotions; and the management of emotions. The article explores each of these attributes and how having these skills can be useful to a leader in dealing with their peers and subordinates. In all the article points to evidence that good leaders also have a higher emotional intelligence (whether they are born with it or whether they learn it). It does not state that EI is the only determining factor when comparing a good leader only that studies show that there is a correlation. Behavioral Issue: The behavioral issue is how one can use their knowledge of moods and emotions to shape the way they and others react to any given situation. Emotional intelligence in leaders can therefore bring forth the desired results of the organization that they work for. The four different attributes of EI can be used to utilize leaders and those that they lead.  Leaders with EI can use the attribute of appraisal and expression of emotion, which â€Å"ensures that people are able to effectively communicate with others to meet their needs and accomplish their goals or objectives.† A leader who uses the knowledge of emotion, will understand what determines what a person’s mood might be (such as knowing that delivering bad news will probably bring on a bad mood) and what the consequences of these moods might be (moods may linger for some time increasing negative attitudes and poor results of the sought after goal). A manager with good EI skills can help enhance â€Å"cognitive processes and decision making† skills of others. If a leader can predict or imagine what the reaction of someone else could be given two different actions will have the ability to make a decision as to which action to go with to bring out the desired result for his company. A leader who can manage his own feelings may well be able to manage or evoke desired emotions from others (getting his team motivated and excited about a new project) and this can be instrumental in meeting deadlines and the projected goals of his team. In short, emotional intelligence can be very useful to a manager who is trying to be an effective leader. Opinion: In my opinion I think the article touches on a very interesting subject. I believe the idea of emotional intelligence is integral to one being an effective manager. This article states many instances when the ability to determine and understand your own feelings, emotions and moods as well as that of others can in effect shape the mood and actions of others. â€Å"Truly effective leaders are also distinguished by a high degree of emotional intelligence, which includes self-awareness, self-regulation, motivation, empathy, and social skill.† (Goleman, 2004) I have personally known managers who display good EI (one who seemed to know how to always motivate me to do the best job possible no matter how lowly the task) and those who are most definitely lacking in the same skills (one who would berate me in front of customers and co-workers). â€Å"Every businessperson knows a story about a highly intelligent, highly skilled executive who was promoted into a leadership position only to fail at the job. And they also know a story about someone with solid—but not extraordinary—intellectual abilities and technical skills who was promoted into a similar position and then soared†. (Goleman, 2004) I am finding that I am firm believer in the  use of EI tests prior to hiring is a solid business decision. That way, when social skills are needed for the open position, you are getting an employee that matches all of your needs not just the technical ones. Relevance to the Study of Organizational Behavior: All businesses or organizations need managers to help shape their employees attitudes and behavior to ensure their desired outcomes. Managers who possess emotional intelligence help to make this possible in the most effective way possible. This is relevant because it deals with employees and with that, employee emotions and how they will react to a manager with good emotional intelligence. Managers who can motivate, or actively manage the workforce by using EI whether natural or learned will ultimately make the company money. Although EI is not required for some types of jobs (jobs that require little to no human contact) there are still many jobs where a manager’s emotional intelligence can be utilized and can make a difference to the bottom line of the company, which is usually the desired outcome. References George, J. M. (n.d.). Emotions and Leadership: The Role of Emotional Intelligence. Goleman, D. (2004). What Makes a Leader? Retrieved from Harvard Business Review: http://hbr.org/2004/01/what-makes-a-leader

Tuesday, August 20, 2019

Evaluate the approach of Cognitive Behavioural Therapy

Evaluate the approach of Cognitive Behavioural Therapy In this essay I will discuss the Cognitive Behavioural Therapy, then I will critically evaluate the approach, with strengths and limitations, give an example of an episode that , I tried to use this approach, give the reasons in which situations I would use it. And finally what I had learned from this research and how it impacted me for future practice. Cognitive Behavioural Therapy, have roots in behaviourism, as well as Cognitive therapy. In our days many cognitive behavioural therapist follow the principles from both these schools. In the beginnings of 1970s, Professor Aaron T. Beck developed a theory of depression, which promotes the importance of peoples depressed style of thinking. Becks work has changed the nature of psychotherapy , not just for depression , but for a range of psychological problems such as , phobias, anxiety, depression, anger, sexual and relationships problems, drugs and alcohol abuse, obsessive compulsive disorder, I just mention a few of them. For a successful treatment is necessary that the patient work together with therapist, and is willing to change, is vital that patient is able to recognise his abnormal thinking or behaviour. CBT is a short -term therapy normally between 10 to 15 sessions and lasts for an hour. With the help of the therapist the patient will tackle these abnormal thinking or behavio ur, by learning a different range of techniques to combat them. Abnormal behaviour is caused by maladaptive thoughts that a person can internalise in its self, this maladaptive behaviour does not allow the patient to have a normal life. As above referred CBT is mixed with cognitive and behavioural therapy They are combined because how we behave often reflects how we think about certain things or situations. The emphasis on cognitive or behavioural aspects of therapy can vary, depending on the condition being treated. For example, there is often more emphasis on behavioural therapy when treating an eating disorder because repetitive actions are a main problem. On the other hand, the emphasis may be more on cognitive therapy when treating depression. In this type of therapy the patient have to talk about his feelings, the way they see the world, and also other people. The two main techniques of CBT in a session is to the patient discuss with , the therapist about his evidence for and against negative beliefs, the second one the therapist will ask to the patient for him to test his beliefs , and change the way that he reacts to them and see what happens. The therapist helps the patient to understand his actual thought and patterns. In particular, to identify any harmful, unhelpful, and f alse ideas or thoughts which he may have, that triggers his health problem, or makes it worse. The aim is then to change his ways of thinking to avoid these ideas. Also, to help his thought patterns to be more realistic and helpful. The treatment with the patient is based in talking , both therapist and patient will work together to identify and understand the reason , for the patient abnormal behaviour , or thought . CBT does not rely on the past, but in the present here and now, therapist and patient will look at patient problem in different perspective more healthy and positive. The therapist will set goals and assignments. Strategies which are monitored and evaluated, in-between the sessions. With the techniques and the homework that the therapist had planned for him , in a situation of abnormal behaviour , or thought the patient , will recognise what trigged the situation, and how he have to behave to overcome that situation. It is important that the patient recognise what trigged the situation, and put in practice the techniques set by the therapist that will help him to change that. This therapy will make the patient more aware. The patient is also asked to maintain a diary to write down the way he thinks , feels and behaves in daily situations, emotions, automatic thoughts, logical response and outcome is also another helpful technique. It will be then more easily to break the maladaptive pattern. However as any approach in the human behaviour it has strengths, and limitations. CBT is not suitable for everyone, only helps certain conditions, it had been shown good results in treating anxiety and depression Eysenck, P.286, 1997 but is especially effective with panic disorder. Rachman (1993, p.279), As far as anxiety disorders are concerned, the greatest theoretical and clinical progress has been made in applying cognitive-behaviour therapy (CBT) to thetreatment of panicky. People who take medicines are a greater risk to relapse , when they stop taking them , I agree because they didnt learn to identify what triggers their maladaptive behaviour , and didnt challenge them in trying new behaviours, it is like they are frozen by the medicines, and when they stop taking them , they defrost and everything will start again . CBT is claimed to treat schizophrenia that is a very serious disorder, and that is extremely difficult to treat, and medicines are necessary for the patient, in my opinion this disorder cannot be treated by CBT. In other side CBT is extremely structured and does not focus in the past, but in here and now. However studies had shown that patients after 2 years of therapy has finished, do better than those using other type of treatments, however every individual is unique, two patients with same disorder may have different results because the degree of the extension of the disorder may differ. CBT does not take in account genetic factors, also does not take in consideration interpersonal factors like his social role, life experiences that can produce mental disorders. Another aspect is that is not clear if the abnormal thoughts can be the cause of the disorder. Secondly is unfair to blame the patient for their mental disorder, because it may be other people the responsible an example is the case of bullying is not the victim fault. Also the patient must be willing to change; he may find boring the homework, and the diary sheet. Also disrespects the patient intelligence by making the therapist, rather that the patient unconscious wisdom, the source of clear intelligence about the problem. Also the therapist encouragement to tackle this abnormal behaviour is vital interpersonal skills like warmth, acceptance and empathy will make the CBT more successful. Overall this approach is positive but is effectiveness will depend in factors, such , type of disorder , willing to change by the patient, support of the therapist, commitment to do the homework, and attend the sessions. If in my practice Im working with a service user that have a problem in low self esteem, problems in relationship, I would use this approach to set goals for the user confront his fears, in other situations like eating disorders, depression, panic attacks, the help of a qualified therapist is essential, because he will know better than me how the user is progressing, his evaluation also will more accurate, because I dont hold a degree or a masters in that area. I have a couple of friends, who had marital problems such as verbal abuse towards each other, both of them asked to talk with each other, accusing one another for the failure of the relationship. I spoke with both of them together, and asked about their negatives attitudes, and asked them why they couldnt do things in another way, that wouldnt hurt the partner. But they were both resilient to change, and admit their mistakes , in this situation I thought they needed the help of a professional, I didnt had the skills and techniques that a therapist would have, and maybe because I was a friend, they may had felt uncomfortable talking with me, in this case the commitment of the couple to recognise their abnormal attitudes was imperative, to try ad change them, my friend was stressed, anxious and depressed because of the marital problems, and she was pregnant at the time. I advice her to book an appointment with her GP expose the situation, and try counselling and because she was pregnan t, this would affect the unborn child. I now understand that in practice , I can approach a service problem with different theories , that can help me to decode and assess the user situation in a constructively perspective, if a I just rely in one single approach, I will miss other underlying problems, in the case above there was other theories that could explain certain behaviours and attitudes. Coulshed (1991.p.8) Theoryless practice does not exist ; we cannot avoid looking for explanations to guide our actions , whilst research has shown that those agencies which profess not use theory offer a non problem solving wooly and directionless service. CBT and social work. both have the aim to empower the user to control his life, in my view in certain situations, I would use this approach of course that, I need more training and skills to work effectively. Having researched this approach I learned that in certain situations with users we can use techniques and skills from different approaches, and analyse the service user situation with different approaches. I believe that will bring a deeper insight into the service user assessment of needs and resources to help him to be in control of his life again.

Conflict Management :: Conflict Process Model, McShane, Von Glinow

Introduction In order of being able to analyze the sources of conflicts regarding the clothing manufacturer, I will present the Conflict Process Model according to McShane and Von Glinow. Therefore, I will first define what conflicts are, and second present the different sources of conflicts and carve out which conflicts are involved regarding to the given case. The third step is to explain two different strategies to minimize these conflicts in future. Finally, I will provide a recommendation and conclusion. The Conflict Process Model – Sources of Conflicts and Conflict Management According to McShane and Von Glinow, conflict is â€Å"a process in which one party perceives that his or her interests are being opposed or negatively affected by another party† (328). The Conflict Process Model begins with the different sources of conflict; these sources lead one or more parties to perceive that a conflict exists. These perceptions interact with emotions and manifest themselves in the behavior towards other parties. The arrows in the figure illustrate the series of conflict episodes that cycle into conflict escalation (McShane and Von Glinow 331-332). Figure 3 Model of the Conflict Process Source: McShane and Von Glinow 332. This model distinguishes six possible sources of conflict that may arise: incompatible goals, differentiation, interdependence, scarce resources, ambiguous rules, and communication problem (McShane and Von Glinow 332-333). Incompatible goals involves that â€Å"the goal of one person or department seem to interfere with another person’s or department’s goal† (McShane and Von Glinow 333). Differentiation is described as the â€Å"difference among people, departments, and other entities regarding their training, values, beliefs, and experiences† (McShane and Von Glinow 333). Interdependence â€Å"occurs where individuals operate interdependently except for reliance on a common source or authority† (McShane and Von Glinow 335). Scarce Resources are a source of conflict when several persons or units require the same recourse to fulfill their goals. Ambiguous Rules occur as a source of conflict because â€Å"uncertainty increases the risk that one party intends to interfere with the other party’s goals† (McShane and Von Glinow 335). Communication Problems are a source of conflict â€Å"due to the lack of opportunity, ability, or motivation to communicate effectively† (McShane and Von Glinow 333). One of the major sources of the conflicts, regarding to the given case, is incompatible goals: â€Å"the new executives clashed with the current executives regarding business strategy† another evidence for that is that the CEO says they 'ended up with an old team and a new team and they weren't on the same wavelength'.

Monday, August 19, 2019

Legal Prostitution :: essays research papers

Prostitution has long been considered as illegal. But is it necessary to do so? It is said that prostitution causes inconvenience and troubles to general public. However, the act that considers prostitution as illegal causes inconvenience and troubles to prostitutes either. Does general public has the right to live without prostitution nearby, which will prevent prostitutes from making money with their 'resources', or do prostitutes have the right to make money with their 'resources', which will prevent general public from living in 'an more enjoyable' environment? This is obviously a conflict of interest. The right should be granted to the side with more social benefits. For example, if legal prostitution brings the social, says, $100 and at the same time causes $50 harms to general public, the right should be granted to prostitutes. One may argue that it is very difficult to determine which side brings larger social benefits. But under some situations, we can easily determine it. If prostitutions are located in some low-population-density areas, the harms or inconvenience caused by prostitutions will be smaller. But some may argue that although the inconvenience is smaller, people still suffer. If satisfactory compensations for people who suffer are availble, people are willing to suffer. The right to prostitute, or the right to stop prostitution should be granted to general public (or people who are affected by prostitutions) or prostitutes by the time the compensation system operates. However, it is very difficult to delimitate such right. What should be considered as prostitutions? If a female who provides a male with sex service for returns is said to be a prostitute, then is a wife who provide sex service for her husband for his love said to be a prostitute? Is having sex before marriage called as a prostutition? We can see that it is very 'costly' to delimitate such right.

Sunday, August 18, 2019

Chief Bromden in Ken Keseys One Flew Over the Cuckoos Nest :: One Flew Over Cuckoos Nest

Chief Bromden in One Flew Over the Cuckoo's Nest Chief Bromden is half American Indian. His father was a chief named Tee Ah Millatoona, which means The-pine-that-stands-tallest-on-the-mountain. That is why he is able to use the title chief. He took on his mother's last name of Bromden. He grew up in the Columbian gorge. The chief is massive and tall and would appear very intimidating and threatening to those who meet him. He was committed to the hospital and has been there for longer than anyone else, for over 15 years. He was put in there after World War two. The chief was an electrician's assistant in a training camp before the army shipped him off to Germany. It is probably due to working with electronics and the added strain of going to war that has led the chief to have such an unhealthy preoccupation with electronics. The chief has led everyone in the hospital, both staff and patients to believe he is deaf and dumb. As a young child he was always ignored, by fellow students and adults, this could have been because he was so strange looking, being half American Indian and appearing so big and menacing yet being quite shy. "I had to keep acting deaf if I wanted to hear at all." He felt rejected by his peers throughout life and so as an adult decided that as people acted like he was invisible he might as well disappear, "It wasn't me that started acting deaf, it was people that first started acting like I was too dumb to hear or see or say anything at all." So pretending to be deaf and dumb was probably a defence mechanism. For him, his silence is also extremely potent. As he is able to hear everything that went on in the meetings where the doctors and nurses discuss the future of the patients. The doctors and nurses don't hesitate to say anything in front of him because they think he can 't hear. "They don't bother not talking out loud about their hate secrets when I'm nearby because they think I'm deaf and dumb." The chief sees things in literal metaphors, he sees McMurphy as being really big in size because he is so brave (and big in spirit).

Saturday, August 17, 2019

Abortion Pill

â€Å"The abortion pill should be banned due to the negative consequences it causes to women† ________ Abstract The New Era's freedom of sexuality and contraception's campaigns had reached all the world, leading as a consequence the fact that in every country there are more and more unwanted pregnancies. Conception has been debated for so long, and there's not a scientific posture accepted officially by any nation, so due to desperation, medical experts had created what appeared to be -for some- the solution to unplanned pregnancies, the abortion pill.The components of this pill are lethal if the it doesn't work as it meant to be, psychological and physical effects can remain forever in women's life, without even a possible cure, depending on the cases. The purpose of this essay is to proof that its better to think before making any decision that will bring serious impacts in people's life, including family and of course, society; abortion with the pill its not easier or less painful than the other ways. INTRODUCTIONAbortion had been part of our history from many years ago, but do we really know how it appeared and how it influences negatively our society?. I shall began the development of this controversial subject by exposing the genesis of abortion; the first evidence of induced abortion is from the Egyptian Ebers Papyrus near the 1550 BC, but it was in China were this matter became a concurrent practice between women, so according to Chinese folklore, the Emperor Shennong prescribed mercury to induce abortions.In primitive cultures, they used physical activities as a way to interrupt pregnancy, such as climbing, weightlifting or diving, while others tend to use plants and its poisons or pouring hot water into the abdomen. Some archaeological discoveries indicate that surgical attempts to extract the fetus existed in these cultures. In Greece and Rome, abortion was practiced as well. Hippocrates, a Greek physician forbid the use of pessaries or vagina l suppositories to induce the interruption; apparently because they caused vaginal ulcers, in an oath for doctors.In the other hand, Scribonius Largus, a Roman famous doctor said that â€Å"Hippocrates, who founded our profession, laid the foundation for our discipline by an oath in which it was proscribed not to give a pregnant woman a kind of medicine that expels the embryo or fetus†[1]; the interpretation of this oath was only applied for women who were not prostitutes, because otherwise they would have to use methods such as jumping and touching their buttocks with their heels on each leap.There were found likewise certain objects described as instruments that apparently dilated cervix and curette inside of the uterus. Moving on to the second and third century, Tertullian, a Christian theologian, described surgical implements that were part of a procedure very close to what now we call dilation and evacuation, it consisted on a tool like an annular blade to curette and a blunted or covered hook to extract the fetus, they would use as well a copper needle or spike.Tertullian said that this procedures could take place only when the fetus was in an abnormal position in the womb and it would endanger the life of the mother, or when it had expired in the uterus[2]. Hyppolytus of Rome, wrote about women that binded tightly themselves around the middle in order to expel what was being conceived. Later on from 5th century to 18th, appeared new methods of abortions. The most popular one was to sit over a pot of steamed onions or to massage pressuring the abdomen to expulsion the baby.The physical means remained represented this time by battery or tightening the girdle, these were special bands worn while being pregnant to support the belly. In New Zealand, before colonization, drugs, religious ceremonies and the restriction belt were used. In Asia, the peasant Japanese women were hit till they abort, a proof of this are the statues erected in memory of abort ion in the Temple of Yokohama. In Cambodia's temples in their walls are some decorating paintings that shows a demon performing an abortion upon a oman who has been sent to the underworld for committing such a crime. In the 19th century, there were notorious advances in surgery, anesthesia and sanitation, and abortion was banned in the United States of America. Even though, research has shown that the most common and illegal method by that time was the flush inside the uterus. In France, family planning writers convinced the society that abortion was a logical solution to unwanted pregnancies. Women got desperate and started using objects such as spoons, sticks, candles and knives to abort.Statistics show that abortion remained dangerous and that 150,000 abortions that occurred annually in the U. S during the 20th century, one in six resulted in death[3]. The natural abortifacients were the inspiration for the creation of the abortion pill, this included botanical preparations with Italian catnip, cyperus, pennyroyal (which is lethal), savin, opium, lavender and thyme, even animals were used like crushed ants, saliva of camels and hairs of deers and even bear's fat.The abortion pill began in New York during the 1830's by Madame Restell who illicitly provided surgical abortion and the pill. She offered confidence and a good job, she called them â€Å"Female Monthly Regulation Pills†, the labels she used as advertising told about birth control and a possible miscarriage. Her purpose was to help women at first, but hen it became a millionaire business and she took advantage of it, extending her services not only to unmarried women who were pregnant, but also to those who were married and didn't want a baby yet, leading to the pioneer of family limitation of the time.She remained forty years in the market and was always the main target of criticism, she got arrested in 1841 and committed suicide in 1878[4]. The abortion pill's main component is called Mifep ristone, which is a synthetic steroid used as a pharmaceutical. Its both used as a contraceptive and an abortifacient during the first two months of pregnancy. It was discovered by Georges Teutsch, developed in Roussel-Uclaf Co. in 1980 but bettered by Emile Baulieu, who made tests of its use in eleven women in Switzerland at the University of Geneva's Cantonal Hospital, the results ere successful and in 1988 France announced its approval, despite antiabortion movements that took place. French government decided to distribute it free of charge and near 34,000 women used this pill for a short period of time, until Roussel-Uclaf settled a price. Mifepristone was introduced to Great Britain and Sweden in 1991, this is when the Roman Catholic Church protested and blocked all types of distribution of the abortion pill. After all boycotts, Exegyl in 1999 got the approval of Mifegyne (Mifepristone) in eleven additional countries and in 28 countries over the following decades.This medicine is approved for: Medical termination of pregnancies (up to 49 days of gestation), dilation of the cervix prior to mechanical cervical dilatation and labor induction in fetal death inside the uterus. This is sold in the U. S, and a 600 mg dose is administered combined with the proper counseling session; then 400 mg of misoprostol is given to the patient in order to provoke contractions, the accuracy of this method is calculated in the 92% of the cases, and if its not, then surgical procedure takes place.Its obvious that the purpose of this pill is to end up with life and bring to the whole world a new era of irresponsibility and freedom of sexual relations without contraceptive methods and promiscuity. Abortion's consequences can be referred as physical and psychological, though it varies from woman to woman, it depends on the organism and how it works, as well as moral and ethic values. Regarding physical aspect, it is proven by the Royal College of Obstetricians and Gynecologists t hat this method has a risk of 0. 23% of failure and could lead to negative consequences for the mother[5].The list of complications can begin with abdominal pain, uterine cramping and vaginal bleeding from 9 up to 16 days, even though the last research show that almost 8% of women experienced bleeding for at least 30 days and between 4. 5 and 7. 9% of women require a surgical intervention, as we know this can lead to a more dangerous procedure. Nausea, vomiting, fatigue and diarrhea with fever are some other side effects. As we can see, its not only getting rid of a life, but jeopardizing your own body's health. The worst physical effect could be the Pelvic Inflammatory Disease also alled PID, which affects not only the uterus, but also the fallopian tubes and the ovaries by scarring inside the reproductive organs. Infections might take place due to viral, fungal, parasitic and bacterial infections. Over 100,00 women become infertile in the US each year because of PID[6], it can als o cause appendicitis, ruptured ovarian cysts and even tumors. This disease may be curable but in the worst of cases it can be permanent if the infection is in the fallopian tubes or ovaries, to avoid all this complications is through prevention.Infertility maybe a result of the use of the pill, this is the proof that using it is like playing to the roulette, you don't know what you are going to get afterwards. Neonatal exposure to a single large dose of Mifepristone causes both functional and structural reproductive abnormalities. In fact, 71 cases registered between 1987 and 1998 as continued pregnancy after the failure of using the pill, it is estimated that about 405,000 medical terminations of pregnancy using Mifepristone in the United Kingdom, France and Sweden.In 21 of the cases, Mifepristone was used alone, and in the others it was combined with misoprostol, sulprotone, gamesprost and an unspecified prostagladin. The research concluded that eight cases from the 71 embryos wer e malformed[7]. There's another example occurred in Brazil, a study showed that 42 infants ex[posed to the abortion pill (200-1600mg dose), had defects after their mothers fail in interrupting pregnancy during the first three months of gestation, proving that this problem is not only in Europe and North America, its also an issue of Latin America countries.Consequences are not just about physical, psychological might be even worse. Researches has been interested in post-abortion reactions, concluding in a period of psychiatric emotional paralysis, also called numbness; this mean women are unable to express any feeling or emotion, in order to finally get over it. Between 40 and 60% of women questioned reported negative reactions, 55% expressed guilt even after weeks of having committed abortion, 44% had nervous disorders, 36% had sleep lack, 31% experimented regrets and 11% has prescription of psychotropic medicine.These results are really alarming considering that these studies were made 8 weeks after abortion. Another research was based in interviewing 500 women, the 10% of them agreed that they had serious psychiatric complications and the 50% experienced negative feelings and hate for themselves. Statistics reveal that sex life of aborting women is affected dramatically represented by the 30-50% of sexual dysfunctions, losing pleasure for intercourse, pain and aversion to sex even males; or by the contrary promiscuous life style.As a result, most of them end up pregnant again to make up for what they did before. Teenagers that tend to abort, have higher risks of living with psychological perturbations forever, even more if they are under 17 years old; symptoms include self-reproach, depression, social regression, withdrawal, obsession to become pregnant again and hasty marriages[8]. Data indicates that there's a five tot en year period of denial of a woman who is traumatized by abortion in which she may repress all her feelings, avoid people, situations or events that could remind her of that episode.But it's not over at all, other women might feel pleased at first, but decades later they will burst into an emotional crisis, mainly during menopause, abortion is like a ghost chasing women's memories. Family is also affected by abortion, this is because all these psychological reactions increase the self-destructive behavior, the 80% percent of the questioned women expressed to feel self-hatred. The 49% reported drug abuse and the 39% began abusing from alcohol.Near the 14% accepted becoming alcoholic or addicted after the abortion period, the most worrying fact is that more than the half of them with the 60% have thought about suicide only the 28% succeeded in the attempt more than two or three times[9]. Considering all these numbers and information based on multiple studies done for years, it's time to educate our society in first place to avoid all this terrible and unnecessary nightmare women have to live everyday, because abortion unfortunately is an everyday issue.Women should analyze all the risks they are running only for some minutes of pleasure, responsibility is the most assertive way to handle sex life, the use of contraception had been promoted worldwide constantly since long time ago, so there's basically no excuse for acting selfish regarding a pregnancy. Is understood as well that there's non consensual intercourse, but never the less there other solutions for an unwanted child such as giving him/her up for adoption, since there are so many families wanting so much to have children without the opportunity to.The government is the one that should encourage teenagers and in general all the population to think about this issue and impose policies that supports correct sexual education so abortion rate could decrease. Life is a gift from God that should be appreciated despite any fact, we have no right to decide if someone must live or die. Medicine and technology had helped society grow this last year s, but it doesn't mean we don't have to set up limits to it, we can't let them control our lives and our destiny.The abortion pill should be banned not only because of scientific facts shown before but for ourselves, to make a better place we can live in. This not only about one life and by being selfish, but about our community and the example we are leaving behind for our future generations. Methods like this jeopardize the integrity of family, the moral values that makes it the nucleus of the society, setting the standards of promiscuity and false sexual freedom. BIBLIOGRAPHY 1. Scribonius, Compositiones Praef. 5. 0–23 (Translated and cited in Riddle's history of contraception and abortion) 2. Celsus (1935). â€Å"Prooemium†. In W. G. Spencer. De medicinal.London: Heinemann. p. 457. OCLC  186696262. http://penelope. uchicago. edu/Thayer/E/Roman/Texts/Celsus/7*. html. 3. Streitmatter, Rodger (2001). Voices of Revolution. Columbia University Press. p. 169 4. Richard son, Cynthia Watkins (2002). â€Å"In the Eye of Power: The Notorious Madam Restell† (PDF). Khronikos (University of Maine) 5. The Care of Women Requesting Induced Abortion  : Evidence-based clinical uideline number 7. London 6. STD Facts – Pelvic inflammatory disease (PID)†. http://www. cdc. gov/std/PID/STDFact-PID. htm. 7. UK multicentre study group. The efficacy and tolerance of Mifepristone and prostaglandin in termination of pregnancy of less than 63 days gestation; UK multicentre study—final results. Contraception 1997; 55: 1-5 8. Wallerstein,et. al. , â€Å"Psychosocial Sequelae of Therapeutic Abortion in Young Unmarried Women†, Archives of General Psychiatry (1972) vol. 27 9.Reardon,†Criteria for the Identification of High Risk Abortion Patients: Analysis of An In-Depth Survey of 100 Aborted Women†, Presented at the 1987 Paper Session of the Association for Interdisciplinary Research, Denver. 10. Wilke, Handbook on Abortion, (C incinnati, Hayes Publishing Co. , 1979 11. Zimmerman, Passage Through Abortion (New York: Praeger Publishers, 1977 ———————– [1]Scribonius, Compositiones Praef. 5. 20–23 (Translated and cited in Riddle's history of contraception and abortion) [2]Celsus (1935). â€Å"Prooemium†. In W. G. Spencer. De medicina.London: Heinemann. p. 457. OCLC  186696262. http://penelope. uchicago. edu/Thayer/E/Roman/Texts/Celsus/7*. html. 1. [3]Streitmatter, Rodger (2001). Voices of Revolution. Columbia University Press. p. 169 1. [4]Richardson, Cynthia Watkins (2002). â€Å"In the Eye of Power: The Notorious Madam Restell† (PDF). Khronikos (University of Maine). [5]The Care of Women Requesting Induced Abortion  : Evidence-based clinical guideline number 7. London [6]†STD Facts – Pelvic inflammatory disease (PID)†. http://www. cdc. gov/std/PID/STDFact-PID. htm. [7]UK multicentre study group.The efficacy an d tolerance of Mifepristone and prostaglandin in termination of pregnancy of less than 63 days gestation; UK multicentre study—final results. Contraception 1997; 55: 1-5 [8]Wallerstein,et. al. , â€Å"Psychosocial Sequelae of Therapeutic Abortion in Young Unmarried Women†, Archives of General Psychiatry (1972) vol. 27 [9]Reardon,†Criteria for the Identification of High Risk Abortion Patients: Analysis of An In-Depth Survey of 100 Aborted Women†, Presented at the 1987 Paper Session of the Association for Interdisciplinary Research, Denver

Friday, August 16, 2019

Public Relations & The Impact of New Media Essay

Public Relations is a pivotal part of any business because it is the most direct communication between the business and the public. For a business to enjoy long term success it has to have the ability to evolve and adapt with the ever changing trends of the public in order to understand the needs and concerns of the general public. Author and entrepreneur Deirdre K. Breakenridge (2008) states in her book ‘PR 2.0 New Media, New Tools, New Audiences’ that â€Å"It’s critical for PR professionals to read, be knowledgeable, and stay extremely well versed about the markets their brands try to reach.† The 20th century brought TV, radio, and the Internet, which greatly impacted the practice of Public Relations. But just as these media channels brought impact and change to the practice of public relations then, so will the rise of new media in the 21st Century. With the emergence of many new online communication tools and channels due to the technological advancements of our time, public relations practitioners can no longer rely solely on traditional media to channel their messages. Today new media has been recognised as one of the strongest forms of channelling messages across to the public. It is extremely vital that PR practitioners learn, explore, and understand the use of new media and the roles it can play in public relations campaigns. This essay will examine the roles new media play in public relations campaigns and what the prevalence of new media imply for PR practitioners. Today new media is at the heart of companies’ public relations and marketing initiatives. One of the roles of new media in public relations is to build efficient and effective communication between public relations practitioners, or an organization they represent, and the different specific public groups they are trying to reach. Public relations practitioners rely on the tools and channels that new media provide for different purposes, all of which are part of effective communication and connecting with the public. Some of the purposes include building or maintaining relationships, garnering support and reputation, gaining feedback, delivering certain messages or news. In this day and age it has become essential for public relations to engage in continuous dialogue with the public. As the ways in which people transmit and receive information are rapidly evolving so must the ways in which PR interacts with the public. With new tools that are open to PR practitioners for communicating like E-mails, websites, digital/online newsletters, blogs, viral marketing, search engines, live conference calls, RSS and podcasting. (Aronson, Spetner and Ames, 2007, p. 1), new media provides enhanced information delivery systems and granting everyone with easy access to vehicles of mass communication. Theaker (2008) indicates that â€Å"Websites are already regarded as a mainstream element of corporate communications, and PR practitioners should be involved when clients set up websites,†. â€Å"The Internet provides the unique opportunity for people of all ages to acquire, digest, and understand a message through images, graphics, video, audio and other visu al displays which the traditional media could not put together to effectively communicate.† (Macky, 2011, p. 1). In addition to its use for connecting with the target public. New media can also be used in public relations for connecting with media outlets. Many trade publications, magazines and bloggers run blogs, Twitter accounts and Facebook pages for their news source. Majority of the latest news and cultural trends are carried on social networks and micro blogging services like Facebook and Twitter. Fitch (2009) states that â€Å"blogs have value as research tools in that they offer an insight to the complexity, subtlety, diversity, and the contradictions and lack of cohesion in public opinion.† Public relations practitioners would find that staying connected with the mass public through these channels would effectively increase their knowledge and understanding of the latest trends and happenings that people are talking about or are heavily influenced by. This particular role plays an important part in the strategies and tactics of how a public relations practitioner would carry out a campaign or defend it in a time of crisis. KFC’s 2010 scholarship tweet campaign was a great example of how effective new media can be in the practice of a public relations campaign. With 2.5 million college scholarships awarded every year in the U.S., KFC decided it had to cook up something innovative to stir buzz around the brand’s 75-scholarship Colonel’s Scholars program. KFC collaborated with Weber-Shandwick to reach out to a younger generation by employing trendy social media strategies. KFC and Weber-Shandwick decided to do away with the tired old college scholarship essay and award students a $20,000 scholarship based solely on a single tweet to convince KFC execs why they deserved a scholarship. The scholarship tweet campaign generated more than 1,000 media placements and tens of millions of media impressions, including two AP Wire stories, multiple stories on CNN Headline News, MSNBC, The Weather Channel and NBC national news. The program also captivated the online world, generating more than nine million social media impressions as a result of tweets during the brief entry period. In all, more than 2,800 applicants tweeted for their chance at $20,000, and the KFC Twitter handle saw a 20% jump in followers in just two weeks. But with the rise of new media on the internet, there is now a much greater ethical responsibilities with how PR practitioners handle the use of these tools. Qualitative as well as quantitative analysis is required because reported case studies indicate that some organisations and companies are attempting to engage in the what is now termed Web 2.0 social media environment using â€Å"traditional methods† of one-way information transmission and a control paradigm of communication characteristic of mass media (Gregory, 2004, p. 246). For example, some public relations departments and agencies have created fake blogs such as Wal-Marting Across America. In the former case, public relations firm Edelman created an organisation called ‘Working Families for Wal-Mart’ which published a blog in which ‘Jim and Laura’ allegedly reported their personal adventures driving across America in an RV which happened to include regular visits to Wal-Mart stores. Other bloggers including Wal-Mart Watch and later BusinessWeek quickly detected falsity and revealed that the couple were employed by Edelman on behalf of Wal-Mart (â€Å"Wal-Mart,Edelman flogged for blog†, 2006). Wal-Mart and Edelman Public Relations were severely criticised for the fake blog and creation of the fake organisation, referred to as ‘astro-turfing’ (Gogoi, 2006). And so with New media, many changes have been introduced to the practice of public relations in multiple ways. Most significantly in the shift from one-way PR communications to a two or multi-way communications. New media has also affected how PR professionals engage and interact with the traditional media reporter – especially with those who blog. Immediate access to reporter blogs allow for tracking of reporter interests and beats and this information leads to a more familiar, personalized dialogue in comparison to the traditional pitch. As more new media tools and techniques emerge, the public relations profession will continue to shift and incorporate the new practices. In the meantime, although new media requires more resources in terms of time, if offers more tools to expand reach of messages and programs. References Aronson, M, Spetner, D and Ames, C. (2007). The Public Relations Writer’s Handbook: The Digital Age. Breakenridge, D. (2008). PR 2.0: New media, new tools, new audiences. Fitch, K. 2009. New Media and Public Relations in Chia, J. and Synnott, G. An Introduction to Public Relations. Gogoi, P. (2006, October 9). Wal-Mart’s Jim and Laura: The real story. BusinessWeek. Retrieved from http://www.businessweek.com/bwdaily/dnflash/content/oct2006/db20061009_579137.htm?campaign_id=rss_innovate Gregory, A. (2004). Scope and structure of public relations: A technology driven view. Public Relations Review, 30, 245-254. Macky, M. (2011). Corporate Communication & The New Media Theaker, A. (2008). The public relations handbook. Chapter 20: Using New Technology Effectively in PR

Thursday, August 15, 2019

Keller graduate school marketing plan Essay

Organics on The Go has developed an intricate holistic marketing plan that incorporates a comprehensive IMC approach to ensure success for the company at large and ensure all financial objectives are met. A marketing schedule, coupled with strategic audits will further help to bolster demand for the product line and evaluate and ensure energy and equity are built into the brand over the coming year. Included in the plan is a contingency program that strategically aligns all departments to the overall mission with strategic executive leadership to vercome potential upheavals, or problems that may arise from a number of outside factors. Based upon this, Organics on The Go plans for a successful, profitable year due to an exceptional marketing platform via this plan. Situation Analysis Organics on the Go is an emergent company now entering into its first year of production. However, Organics on the Go faces several critical issues to surmount: 1 . Gain, maintain and grow a loyal customer base. 2. Foster strong brand quality, image and overall market recognition. 3. Overcome competition in a market segment with increasing entrants. 4. Jse a holistic marketing approach that targets the growing our competition, within the budget constraints of an emergent company. Several macro environmental forces need to be deeply considered, some which are enabling and positive, some which can prove hindrances if not properly managed. Positive environmental factors include: 1 . A sharply growing demand amongst the American public and overall national growth figures. 2. Increasingly positive social trends towards healthier, additive free foods. Negative concerns could include: 3. Cost of vendors and suppliers, for the inputs for Organic’s on the Go’s Production. . ncreased regulatory/compliance issues through government regulation of what, where and how organic food products must be produced and what may be contained within them. 5. Competition within the market that will likely continue to increase and new entrants arrive in the market. Organics on the go has the ability to tailor products that mean the publicâ€⠄¢s demand for organic foods where other companies fall short in that we produce 100 percent organic food and provide organic meat in our meals, all with exceptional convenience found normally with highly processed foods. Organics on the Go will leverage the unique coupling of organics with onvenience at affordable pricing. Market Summary: The organic food market can be defined as the market for products which are grown or produced naturally that is without chemicals of any sort and generally free of any additive, food coloring or preservative that is not naturally occurring within that product and that may be harmful to the consumer. The target market segments of the organic industry include majorly: Health enthusiasts Fitness enthusiasts Dieters Individuals who allergic to additives, dyes etc. Demographic Information: Research conducted by Rachael L. Dettman in her presentation to the USDA wrote: Organic produce: Who’s Eating it? A Demographic Profile of Organic Produce Consumers† indicates some strong demographic characteristics of the organic consumer: 1. White Collar individuals 2. Reside in less populated areas such as suburbia 3. Are generally below age 40 4. Hold degrees As the major grouping of organic food purchaser demographic and characteristic indicators ( Dettmann, pg. 6) Market Size and Growth: As of 2012 the total revenues of the organic market had grown to 27 billion back in 2012 and continues to grow at an average rate of about 7. % during the recession, ith a growth rate that has continued to increase and exceed analysts’ expectations according to the findings of the USDA. (USDA, pg. 1) However, the exact number of people that comprise the whole foods customer base is still not known with credible certainty, but is believed to be well within the millions in the USA alone.

Gelatin: Colloid and Conductivity Essay

In recent years there has been a revival of interest in the micellar theory of structure proposed by N~tgeli in 1852 as a theory for the structure of protoplasm. This theory has been taken over by colloid chemists and applied to the structure of many colloids as a result of the work of Zsigmondy (1), Pauli (2), McBaln (3, 4) and their co- workers. Laing and McBain (4) have further extended the micellar theory to the sol-gel transformation by proposing that the micellar unit of the gel state is identical with that in the sol. According to these authors: â€Å"All that is necessary is to assume that the particles become stuck together or oriented into loose aggregates, which may be chance granules or, more probably threads. † This conception is based on a study of sodium oleate, for which they found that in spite of the enormous change in viscosity involved in the change from sol to gel, such properties as electrical conductivity, lowering of the vapor pressure, refractive index, and sodium ion concentration remained identical in both the sol and the gel state. In support of their theory, Laing and McBain point out that Arrhenius (5) found the conductivity in gelatin-water-salt systems to be the same in both sol and gel. This aspect of the micellar theory has been extended by Gelfan (6) to protoplasm because he found that the conductivity of protoplasm remained independent of changes in viscosity and by Gelfan and Quigley (7) to the blood coagulation process since their experiments showed that during the coagulation process there is no change in the conductivity of shed whole blood or plasma, in spite of the almost infinite increase in viscosity during coagulation. In view of the concentration of excess electrolytes in the gelatin experiments of Arrhenius, as well as in protoplasm and in blood, the question arises whether the generalization from the findings on sodium oleate to all gelling systems, particularly among the proteins, is valid. In other words, is the identity of conductivity in the sol and gel state due to an identical micellar structure of these protein sys- tems, or is it due to the conductivity of the excess electrolytes being so much greater than the conductivity of the ionized protein salts that the difference in conductivity produced by the structural changes involved in the sol-gel transformation was not detectable by the experimental procedure employed? That there is little or no change in the conductivity and diffusibility of lectrolytes in colloidal systems on changing from sol to gel has long been known and is not a vital point in connection with the micellar theory of Lalng and McBain, since all theories of gel structure postulate that the structure pro- duced is enormous in size compared with ionic dimensions and thus exerts almost no hindering effect on ionic movement. To obtain a fuller insight into the question, the following study has been carried out on the conductivity of gelatin sols and gels. Gelatin was selected because it is an example of a protein capable of undergoing a reversible sol-gel transformation. In carrying out the study we had in mind the work of Krishnamurti (8) who, from a study of the light-scattering in sols and gels of agar, has concluded that the micellar structures in the two states are not identical; and also that of Craig and Schmidt (9) who found differences between the refractive indices of gelatin sols and gels. Experimental Procedure In measuring the conductivity, the Kohlrausch principle was employed, with the difference that a one-stage vacuum tube amplifier was introduced between the bridge and the telephone, which made it readily possible to make measure- ments accurate to 0. per cent. The source of the bridge current was a General Radio Oscillator, and the capacity of the conducting cell was balanced in parallel by the setting of an adjustable condensor. The conductivity cell used through- out the experiments was of the bottle type, constructed of Pyrex glass. A ther- mometer, readable to 0. 1 A °, was fitted into the neck of the ceil in such a way that it could be immersed in the gelatin without interfering with the continuity of the liquid betweeen the electrodes. All measurements were made at 25A °C. â€Å"Difco† granular gelatin was used in the experiments. It was purified and made ash-free according to the procedure described by Loeb (10). The purified gelatin on analysis was found to be totally ash-free and in aqueous solutions to have a pH value of 4. 75 as measured by the hydrogen electrode. The analysis of the gelatin in the experimental solutions was carried out by evaporating l0 cc. portions to dryness in porcelain crucibles and then heating at 110A °C. to constant weight. The plan of the experiments was to warm the gelatin to a temperature of about 37* to obtain the sol, fill the conductivity cell with he liquid gelatin, and then immerse the filled ceil in an oil thermostat kept at 25*. The leads of the con- ductivity bridge were connected with the ceil and when the temperature of the gelatin fell to 25 A ° as shown by the thermometer immersed in the gelatin, the con- ductivity reading was first taken, and then further readings were made at various time intervals. To check the conductivity readings, the gelatin in the cell w as again warmed up to 37 A ° and the procedure repeated. To obtain the conductivity of the gel, the cell filled with gelatin was cooled down in an ice chest to about 10 A ° to obtain a firm gel. The conductivity cell was then returned to the 25 A ° bath and the conductivity reading taken when the gel reached the 25A °temperature. As with the sol, the readings for the gel were checked by repeating the cooling. The experiments carried out were first, a series at different concen- trations of the pure isoelectric gelatin itself to determine the effect of variation in the concentration of gelatin. The results of this series are given in Table I. In this series, it was found that all concentrations of gelatin above 1 per cent set to a firm gel at 25 A °, but that concen- trations of 1 per cent or less remained in a semiliquid state at this temperature. From the results on the pure gelatin, a concentration of gelatin was selected that would set to a firm gel at the temperature of the conductivity measurements, namely, about 3 per cent, and experiments were next carried out on the effects of electrolytes on the conductivity of the sol-gel transformation. The electrolytes used were hydrochloric acid, sodium hydroxide, and sodium chloride at varying concentrations. The results of these experiments are re- corded in Table II where there are recorded the gelatin content, the concentration of electrolyte added, the conductivity of sol and gel respectively, and the percentage difference of conductivity between the two states. In the measurement of the conductivity of the gelatin sols and gels it was found, except for those samples where there was no difference in conductivity between sol and gel, that the conductivity did not attain a constant value as soon as the 25 A ° temperature was attained, but on the contrary, continued to drift slowly even though the temperature remained unchanged thereafter. This drift was in the direction of a decreasing conductivity for the sol and an increasing conductivity for the gel, which on being allowed sufficient time, starting from either The lack of correspondence to a small degree between the gelatin concentration and the conductivity in certain of the experiments listed is explained by the drift in the conductivity noted in the text which makes an exact reproducibility in gelatin solutions impossible. the sol or gel state, finally reached a constant value representative of the equilibrium state of the gelatin at that temperature. In the present experiments, this equilibrium state for all except the 0. 9 percent gelatin of Table I was a firm gel. In the experiments where no difference in conductivity was found between the sol and gel condition, this drift was absent and in these samples when the thermostat tem-perature was once attained, the conductivity became constant. This was the result found for the first experiment of Table I, with a con- centration of 0. 90 per cent gelatin for which a semiliquid state was the state at 25 A ° and for the experiments of Table II where the con- ductivity difference between sol and gel was zero although firm gels were stable at the 25 A ° temperature. The conductivity figures for the rest of the experiments in Tables I and II are the values measured just after the thermostat temperature was attained by the gelatin. The data with the pure gelatin and the electrolyte-containing gelatin solutions are not in accord with McBain’s theory. Rather they are in harmony with the viewpoint that there is a distinct difference in the micellar units of the sol and gel state when a definite firm gel is formed. The gel state shows the lower conductivity of the two forms, which would be expected if the micellar unit of the gel is composed of aggre- gates of the sol micelles, thus naturally resulting in a lower electrical mobility. That the difference in conductivity is due mainly to electrical changes accompanying the structural changes of the sol-gel transformation is indicated by the experiments of Table I. Since in these experiments, the gelatin was completely ash-free, the measured conductivity can only be a measure of the electrical charge of the gelatin in the solution and the accompanying hydrogen ions. From the pH value of 4. 75 given by these solutions, the hydrogen ion concentration is less than 2 A— 10 -5 tools per liter, which, using the value of 350 for the hydrogen ion mobility, leads to the value of 0. 7 A— 10 -5 for the specific conductivity. This value in comparison with the values found for the gelatin, points to the conductivity coming mainly from the charged gelatin and that the decrease in conductivity on gelation is due to aggregation of the gelatin units. The data of Table II substantiate this point of view. When the electrolyte concentration is low there is a distinct difference between the conductivity of the sol and gel state. This difference decreases with increase in the electrolyte concentration and is no longer detected when the conductivity of the electrolyte-containing solutions increases about 100-fold the value of the difference in the conductivity between the sol and gel of the original isoelectric gelatin. The conductivity difference between the gelatin sols and gels as shown in Table II becomes undetectable at an electrolyte concentration of approximately 0. 01 molal, yet blood and protoplasm contain more than tenfold this amount. On this account, the experiments on the electrolyte-containing gelatin solutions throw grave doubts on the conclusion drawn by Gelfan for protoplasm and by Gelfan and Quigley for the blood coagulation process. In view of the large excess of free electrolytes in the systems studied by the above authors, the fact that they found no change in conductivity with changes in viscosity or on gelation, is, under the circumstances, no proof of either an identity of micellar structure in the different physical states of the systems they studied or of a micellar structure at all. From the present studies, along with Craig and Schmidt’s refractometric results, and the work of Krishnamurti on agar, it must be con- cluded that the McBain theory of an identical unit structure for the sol-gel state has no general applicability.